Photo of Second Thesis founders Antony Arena and Brendon Hill

WHO ARE WE

WHO ARE WE

Builders. Operators.

Builders. Operators.

Perspective Providers.

Perspective Providers.

MEET ANT

MEET ANT

Ant operates at the intersection of AI, emerging technology, venture creation, customer behaviour and commercial strategy.
As a proven founder and global strategist known for his pattern recognition expertise, Ant helps leadership teams identify where industries are heading before the market fully catches up. His work focuses on uncovering hidden growth models, behavioural shifts and AI-driven opportunities that traditional business structures often miss entirely.

Leadership teams engage Ant to connect signals across culture, technology and commerce to uncover opportunities that become meaningful competitive advantages.

Drawing on experience across technology, media, hospitality, sport and consumer businesses, Ant has built and scaled ventures, advised executive teams and led innovation programs that transform emerging trends into tangible commercial outcomes. He combines a founder’s mindset with strategic discipline, helping organisations move from insight to execution.

Through Second Thesis, Ant works with founders, CEOs, boards and investors to challenge conventional thinking, identify non-obvious opportunities and develop clearer strategies for growth in rapidly changing markets. His approach is centred on a simple principle: the most valuable opportunities are often hidden in plain sight, waiting for someone to connect the dots before everyone else does.

MEET BRENDON

MEET BRENDON

Brendon is a commercially driven executive with deep experience leading businesses through transformation, strategic re-sets, and large-scale growth.

His background spans enterprise leadership, digital transformation, operational turnaround and M&A. He has hands-on experience leading a business with $400m revenue and 1000+ staff through transformation, major market disruption, strategic acquisitions, and successful private equity outcomes. His passion is now consulting to scale up technology businesses at the bleeding edge of emerging technology and AI.

A strategic advisor known for his ability to bring clarity to high-stakes business environments, Brendon works closely with leadership teams to solve problems that sit beyond traditional strategy: aligning operations, people, financial performance and execution to drive measurable commercial outcomes.

Leadership teams engage Brendon when growth becomes more complex, execution matters and businesses need commercially grounded decisions that move quickly from strategy into action.

GROWTH THROUGH EXPERIENCE.

Together, they bridge the gap between innovation and execution, turning ambitious ideas into commercially disciplined, scalable businesses with measurable outcomes.

Ant and Brendon combine visionary venture creation with enterprise-grade execution. Ant brings a rare ability to identify emerging opportunities, connect patterns across industries, and design highly differentiated customer experiences. Brendon complements this with the operational discipline required to scale complex businesses, manage significant P&Ls, execute strategic M&A activity, and lead organisations through major structural change.

WHAT THEY BELIEVE:

WHAT THEY BELIEVE:

Every business
has a thesis.

Every business has a thesis,
the best ones
discover a second.

Every business has a thesis, and most are overdue for a second one.

Growth problems are almost always assumption problems.

AI doesn't just change processes, it changes business models.

Customer experience is commercial strategy, not a support function.

New revenue is usually hiding in plain sight.

Fresh perspective, applied with commercial rigour, creates real advantage.

Introducing Side Hustle

Introducing Side Hustle

Second Thesis identifies the opportunity.
Side Hustle executes it.

Together they create a bridge between strategic insight and commercial outcomes.

Second Thesis helps organisations understand where the future is heading and what opportunities exist. Side Hustle transforms those opportunities into brands, products, campaigns and growth initiatives that can be taken to market.

Supporting both is a technology layer powered by AI, personalisation and automation, ensuring ideas don’t just remain strategy, but become measurable business results.

Second Thesis. All rights reserved.

Second Thesis. All rights reserved.

Second Thesis. All rights reserved.